There has been great buzz over the use of online video to promote the sale of real estate. You can go into the video section of the major search engines and literally find hundreds of real estate videos on any given day. Why is this method of marketing catching on with real estate agents as well as individuals selling their homes by owner?

Firstly, any real estate veteran will tell you the first two weeks a home goes on the market are the most crucial. If there is little to no initial interest from potential buyers during the first two weeks many feel that there will be a long road ahead. Many online video marketers, including your truly, have proven that by carefully selecting keywords to use during the video submission process, top search engine results can be achieved for those keywords within 24 to 48 hours. Of course the length of time your video is able to maintain those results will be contingent on the popularity of the keywords but for mid level keywords it has been my experience that the videos will have top 20 results anywhere from 1 to 2 weeks. Having a real estate video appear in the top 20 results of the major search engines for 1 to 2 weeks provides additional exposure during the most crucial period of marketing.

Secondly, real estate videos are inexpensive when compared to other means of advertising. There are products on the market that will allow one to create slide show video for under $50 per month. You can utilize royalty free music or utilize a toll free number in which you can record a voice over by telephone. If you feel that a slide show video may take away from the presentation value of the property you can always utilize the services of a videography professional. While researching I came across professionals who would create a video as well as provide professional voice over services for as little as $250. For a cost of anywhere from $50 to $250 you wind up with a lot of bang for your buck.

Lastly, opponents of real estate video marketing love to state you will not receive much traffic from the search engines or the various video sharing communities as there are not many people actively searching for real estate on those sites and the search engines. I counter this point by saying even if a video only provided 30 views during a 2 week period, that's 30 more people your property was exposed to then you would have had otherwise. In addition, there are new video sharing sites being created that are entirely dedicated to sharing only real estate videos.

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